Our Story

Tovesca was born from a lifelong love of horses and the everyday rituals that come with an active equestrian life. The name honors two special horses, Tovenaar and Espelho, whose partnership, presence, and spirit helped inspire the brand.

At the heart of Tovesca is our 3HP Philosophy: healthy, happy, high-performing partnerships. For us, that means caring for the horse, the rider, the relationship, and the daily details that help both feel and perform their best. Horses ask us to be present, grounded, accountable, humble, and grateful for the experience. If we listen, horses can make us better humans.

As an adult amateur dressage rider, Espelho and I have earned our lifetime USDF Bronze and Silver Medals and are currently training toward Gold. That journey has shaped my understanding of the beautiful, demanding, and very practical realities of equestrian life. While juggling daily life, we are constantly moving between tack rooms, barns, trailers, clinics and shows — carrying helmets, boots, bags, jackets, saddles, bridles and the endless gear that works hard right alongside us.

Tovesca is a woman-owned business crafting small-batch products tested personally in real equestrian routines. We focus on creating useful, unique designs that support an active and often travel-intense lifestyle, while keeping our ingredients as simple and natural as possible.

Our products are made for riders, travelers, and anyone in motion — those who want small luxuries that are beautiful, functional, and grounded in the care of the things they use every day.